Importance of Social Media in Business Organization-Free-Samples

Question: Can social media assist an organisation to better reach target audiences? If so, how? Justify your answer with example. Describe which social media tools should be used by organisation? Answer: It can be said that the economic relevance and popularity of social media got enhanced significantly over the past few years and thus enabling billions of users to share data, information of products, products and is significantly influencing the managements of the organisations who are building their businesses around that target audience. It is seen that there are numerous of social networks that emphasize on creating social relations among the people and that appeared in the preceding decade providing public new coordination and communication tools, are based on the social characteristics of the use of Technology. It is seen that nowadays users of social media are making new communication practices and are contributing content to the new media aggregators like Amazon, Google, Flicker, Facebook, eBay and many more. It is seen that in recent times, Twitter have more than 200 millions of active users and Facebook have more than 1.1 million active users and not only that linked in als o have 225 millions of active users as online social communities are unprecedented (Tuten and Solomon 2017). This answer emphasizes on finding out how using social media the management of the business organisations can reach the target audiences in order to increase the profitability of their business. It is a matter of fact that the social media websites like Twitter and Facebook provides a significant technological platform to the organisations to establish and multiply the relationships among the business organisations and the consumers which enables the consumers to become visible and to expose their social networks (Khatri et al. 2015). It is seen that nowadays social media websites offer huge potential for what can be better explained as effective communication that indicates that the production of knowledge which made use of the capabilities of huge number of consumers for forecast the challenges or issues (Hyder 2016). The social networking sites are monitored to get an idea of the latest trends to gather information to get competitive advantage and get engaged in conversation with all the stakeholders and consumers; this enables the business organisations to reshape and engage in making strong relationships with the consumers and that immensely helps the organisation to reach the target audience in a better and compact way. Nowadays the social media websites are enabling business organisations to become socially more engaged by exploiting various new business model innovation dependent on the organisations capability to monetize and extract value from the crowd generated content and data (Cherubini and Nielsen 2 016). In this regard, it is worthwhile to mention that social media has enabled the business organisations to set up stronger relation with the community of reference to make the most of the network effect and hardness collective intelligence. It can be said that the social media websites give business organisations an audience on whom they can trust and rely on; and an audience who cares about the activities of the business organisations and their products and the social media provides incentives for the consumers to update the status profiles and to upload new content. For an example, it can be said that the Facebook profiles offer a template for identity that each user of Facebook can fill in with personal information regarding whom they know where they studied where they work and what are their activities and interests are and not only that what their favourite products are in the market (Ashley and Tuten 2015). This information allows the business organisations to get a compact idea o f what their target audiences demands or requirements are and accordingly the management of the business organisations try to satisfy the needs of their customers in order to sustain the growth and profitability of the business organisation. Thus it can be said that in contemporary times, the business leaders are getting inclined towards using social media as an effective tool to reach the target audience and to understand their requirements in a compact and secure manner (Scott 2015). Using social media as a tool to get the necessary information of the consumers can effectively help the business organization to gain a competitive advantage and a fair share of the market as nowadays the demands of the market is rapidly changing and the competition in the market has become fierce. Thus in precise, it can be said that in todays market condition, the effectiveness of social media to help business organizations to reach target audience in a better and compact way is undeniable and it can surely be said that using social media as a tool, the managements of business organizations can surely expect a boost in the profitability and the global recognition of the company. References Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), pp.15-27. Cherubini, F. and Nielsen, R.K., 2016. Editorial analytics: How news media are developing and using audience data and metrics. Hyder, S., 2016.The zen of social media marketing: An easier way to build credibility, generate buzz, and increase revenue. BenBella Books, Inc.. Khatri, C., Chapman, S.J., Glasbey, J., Kelly, M., Nepogodiev, D., Bhangu, A., Fitzgerald, J.E. and STARSurg Committee, 2015. Social media and internet driven study recruitment: evaluating a new model for promoting collaborator engagement and participation.PloS one,10(3), p.e0118899. Scott, D.M., 2015.The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Tuten, T.L. and Solomon, M.R., 2017.Social media marketing. Sage.